Because the real estate market is bad, more and more Realtors turn to lead generation companies. These companies sell prospects’ names to agents who may be close to desperate for new business.
These companies vary in quality, with lead generation companies some of the contacts being nearly worthless. It is not unusual for agents to be ripped off at a time when they most need good quality leads.
Purchased leads tend to be expensive. The companies charge a wide variety of activation charges, fees and even a percentage of your revenue. This is salt in the wounds for a Realtor struggling to make ends meet already, before paying a large amount of money for names and addresses of possible real estate buyers.
Put in an Internet Lead Generation System
With a state-of-the-art internet marketing system in place, a Realtor will not need to purchase leads. Instead he or she will receive a steady stream of quality new customers to their websites every day.
These not contacts will be unique to you, and not spread out among all the other Realtors who are buying leads from lead-generation companies.
A lead you get from your own website will be worth about 10 times as much as a purchased lead. Yet it is free.
Your Own Optimized Website
The companies that sell you leads have websites to capture leads. These websites are optimized to obtain search engine traffic from Google and others.
Realtors generally have not been able to create their own search engine optimized websites. Thus they have websites that do not receive free traffic from search engines.
Because so many Realtor websites are old and not designed properly, they do not generate leads.
Create Your Own Free Leads
Now with a cutting-edge internet marketing system and a custom-designed website, Realtors can create and operate their own lead-generation businesses. No more buying expensive leads that end up worthless.
You can put in your own lead-generation system for less than the cost of one average commission on a house closing. Yet this system is almost guaranteed to give you in return ten to twenty times what you pay for it.